Inclusivity
We are determined to be as size-inclusive as possible which is why we are working hard to be able to add more larger sizes to our offering in the very near future to make even more curvy women happy.
Quality
All our pieces are made to last, with quality materials and the best finishes. We source most of our fabrics in the UK and EU with the intent to reduce our carbon footprint. We also use plastic-free packaging.
Conscious Sampling
We only toile and make final samples once we are 100% satisfied with our patterns to avoid wasting fabric.
Customer Awareness
We have printed “Handle with great care and save the earth” on all our care labels and swing tags to encourage our customers to be mindful of how they maintain and treat their garment so that it can last longer and have a second life.
Slow Fashion
We currently design up to a maximum of two collections per year and we do not mass produce them to avoid having dead stock which might end up in landfill.
Couture
All our unique Couture pieces are meticulously made by hand by our highly skilled in-house couturier, using luxurious materials and Haute Couture techniques.
Future commitments
At Mimine Ag, we are committed to gradually setting more goals to help us achieve an even greater level of sustainability.